Online sales in Poland are largely concentrated around a single marketplace – Allegro. For many companies, it is the easiest way to launch an e-commerce business because the platform offers access to millions of potential customers.
If you are wondering how to start selling on Allegro in 2026, this guide will walk you through the most important steps – from creating an account to making your first sale.
1. Set up a seller account
The first step is to create an account on the Allegro platform. During registration, you need to choose the account type:
personal account
business account
If you plan to sell regularly or on a larger scale, choosing a business account is definitely worth it. It gives you access to a broader range of sales tools, integrations, and automation features. When creating an account, you need to provide basic information such as:
email address
company or personal details
phone number
payment details
After account verification, you can start selling.
2. Prepare products for sale
Before listing your first offer, it is worth preparing basic product information. A well-prepared offer significantly increases the chances of making a sale. The most important elements of an offer are:
product name
product description
high-quality photos
price
product availability
shipping cost and method
3. List your first offer
Once the product data is ready, you can list your item for sale. When creating an offer, you need to select:
product category
sales format (e.g., buy now or auction)
product price
delivery methods
order fulfillment time
The platform also allows you to add many product parameters, which help customers find your offer more easily in the search engine.
Optimizing listings for better sales
Optimizing listings for better sales To boost sales, it is worth optimizing your listings. Key elements include:
high-quality photos (preferably on a light or white background)
clear and specific product description
a well-written title containing the most important information
competitive pricing
In the title, it is worth including details such as:
brand
model
product type
key features
It is also good practice to use the Allegro Product Catalog, which helps match your offer to existing product pages and increases visibility in search results.
4. Configure payments and shipping
To enable customers to buy products seamlessly, you need to configure payment and delivery methods. The most commonly used options on Allegro are:
fast online payments
card payments
BLIK payments
It is also worth adding several shipping methods, such as:
parcel lockers
courier
pickup points
The more delivery options you offer, the greater the convenience for customers.
5. Set up returns and complaints
Handling returns and complaints is a vital part of online selling. In the seller account settings, you can configure return policies, such as:
return window/timeframe
return address
return method
By default, consumers have 14 days to withdraw from a contract, so it is worth establishing a clear return procedure. A well-prepared return procedure builds customer trust and positively impacts seller ratings.
6. Order fulfillment
Once your first orders arrive, you need to process them properly. The process typically includes:
receiving the order
preparing the product
packing the shipment
generating a courier label
dispatching the package
In the beginning, many sellers manage orders manually within the Allegro panel. However, as order volume grows, this process can become time-consuming. Because of this, more and more sellers are using OMS (Order Management System) platforms that automate order processing and shipping.
7. Paid promotional tools
Allegro also provides tools to boost sales. One of the most important is Allegro Ads – an advertising system that allows you to promote listings in various locations across the platform. Available campaign types include:
CPC – pay-per-click
ROAS – optimization for return on ad spend
Target CPA – target cost per acquisition
Ads can appear:
in search results
on the homepage
on product pages
8. Withdrawing funds after sales
Withdrawing funds from a business account requires a one-time activation of PayU (providing details, setting a schedule, and completing a verification transfer). Make sure your banking and Allegro details match identically.
An alternative is an automatic postal money order (payout of all funds, sent on the 1st day of the month).
9. Selling fees on the platform
Selling on Allegro involves several types of fees. The main ones include:
sales commission – depends on the product category
transaction fee – charged for each item in an order
listing promotion fees
Allegro subscription
Exact rates vary depending on the product category and the selected promotion options.
Summary
Starting to sell on Allegro is relatively simple, but it requires proper preparation. Key elements include:
well-prepared listings
proper setup of shipping and payments
efficient order handling and return management
leveraging promotional tools
keeping sales costs under control
For many companies, selling on Allegro is the first step toward building a larger e-commerce business. As order volume grows, however, there comes a need to use tools that help manage sales, logistics, and customer service within a single system.
